'Craft' is a concept understood as an ‘artisanal way of making a product’.
For us, 'craft' is an attitude.
At Dylan's we make beer with purpose. For us, 'Make it craft' is a creative and authentic way of being and acting. It's based on a entire way of seeing the world.
It is something that lives within you, and what we want you to connect with to develop your own potential.
We have blind faith in the authenticity and creativity of people. We believe in an attitude. And in your capacity to transform this attitude into action.
Ultimately, though, this is just our interpretation. 'Craft' must be whatever you want it to be.
Feel free to make it yours.